Google Ads Consulting

Your Google Ads account
is leaking money.
Here's how to find where.

Technical consulting for e-commerce founders.

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Where accounts leak

Conversion Tracking

Duplicate events, missing revenue values, wrong attribution windows. Every smart bidding decision is contaminated.

Performance Max

PMax absorbs branded demand, overlaps Standard Shopping, and gets credited for conversions that would have happened anyway.

Feed Quality

Weak titles, missing identifiers, unresolved Merchant Center diagnostics. You're asking Google to optimize a damaged input layer.

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Technical guides for founders who want mechanics, not fluff

Read deep breakdowns on Performance Max, e-commerce conversion tracking, and Shopping feed quality. Each guide is built to help you audit a real account.

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The Google Ads Audit Checklist

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About

Senior Google Ads consultant. Worked with e-commerce brands across fashion, home goods, and direct-to-consumer. Direct technical approach with no account-manager layers.

I work with a small number of brands.